Cox Business

Don't Settle

The Problem

Cox Business offers unique business solutions, but it doesn’t have the brand recognition to convince people to make the switch. In addition to a low budget, we were locked into using competitive claims reviewed by legal…so, if you see any long blocks of text, know we hate it too.

The Solution

We used Teams as a familiar interface to make our competitive claims more interesting with expressive emojis and create what-could-be banter between other providers.

Print

Postcard

Digital

Social, Email, and Banners

FCB Global

Creative Director: Alison Hammer
Art Director: Ashley Weber
Copywriter: Lucene Gilbert