FHLB Atlanta

Agents of Change

Stakeholder Event

Our task was to develop a theme for Federal Home Loan Bank of Atlanta’s 2020 Annual Member Conference that provided a cohesive tone, look, and feel for the event. Thus, Agents of Change was born — James Bond in the 21st century. Not only did the invitation receive amazing feedback from FHLBank Atlanta’s stakeholders, but it also took home a Bronze ADDY!

Invitation & Mailer

To elevate the look and feel of the invitation, we used morse code as a design element. The front of the mailer decodes to “Good luck, agent,” and the sides display dialogue from one of the James Bond movie openers.

Inside of invite box
Blacklight shining on invite
Interior of the box with flashlight

Logo

The design was inspired by the iconic James Bond logo with two business figures at its center. Instead of a gun barrel, a shell is portrayed to represent Amelia Island’s beach environment. 

Jackson Spalding

ECD: Mike Martin
Art Director: Ashley Weber