Jack Daniel's

Digital Animation

Digital

Social :06

As the digital pillar of the Perfect Gift program, we were tasked to position Gentleman Jack and Single Barrel as the perfect gifts for all of life’s special occasions through :06 videos on Instagram, FB and Pinterest. I was in charge of the concept storyboarding, pitch to the client, and the animation. Originally, we were only scoped for one animation, but the client liked the other concept so much that they bought off on two!

FCB Global

ACD: Sean Ellis
Art Director & Animator: Ashley Weber