Poise

Broadcast & Social

Video Production

Re-Edit for TV Networks

As it turns out, TV networks have an issue with red and yellow liquids associated with a feminine care product because it makes them think of menstruation and urination. Since Poise takes a no B.S. stance, using blue liquid was out of the question (PSA: If your menses are blue, then somethin’ is wrong with you). Our solution below involved showing visually-provoking comparisons (sans liquid) to the real deal, which made the networks less squeamish.

:15 – Carpool (TV networks edit)

Video Production

#Canfessional Social Campaign Case Film

FCB leadership asked my partner and me to produce a case film edit for one of the agency’s most engaging social campaigns, the #Canfessional, which promoted the launch of One by Poise 2-in-1 pad for periods and bladder leaks. From the script to music to visuals to the VO talent, we ran the show…which is quite humbling since we helped the team win a gold and a bronze REGGIE.

:120 – #Canfessional Case Film

Digital

Organic Social

Every quarter, we are tasked to create 15-20 social posts. Here are a few of my favorites.

FCB Global

GCD: Merrin McCormick
Copywriter: Danny Carlon
Art Director: Ashley Weber