Shepherd Center

Pursuing Possible

The Problem

Shepherd Center, a private rehabilitation hospital in Atlanta, engaged us to aid in raising the largest donor-funded campaign to date. This effort will increase Shepherd’s capacity to help hundreds more in need and improve the patient experience through top technology.

The Insight

James Shepherd, the organization’s founder, often said that Shepherd Center is the bridge between “I can’t” and “I can.” Coupled with that mentality and listening to so many patient stories made us think: when one chapter closes, another one always opens.

The Solution

Thus, the comma campaign was born…because stories don’t end at Shepherd, they continue. 

This campaign will launch at the end of 2022.

Jackson Spalding

ECD: Mike Martin
Art Director: Ashley Weber