Although the Outdoor Education Center (now Carolina Adventures) is within walking distance from UNC’s campus, scarcely anyone knows it exists. To help the OEC gain brand awareness, my team and I presented the campaign “Branch Out,” which encourages people to grow and try new things. We also suggested the name change to Carolina Adventures.

For this project, I aided in the direction of the redesigned logo. Additionally, I designed and wrote copy for 3 of the OEC posters. If you would like to see the presentation site, please click here.