Crash Campaign is a student competition that takes place over 24 hours in the School of Media and Journalism at the University of North Carolina at Chapel Hill. Students compete in teams to solve local business and non-profit marketing problems. These teams conduct the research, develop the strategy and implement the solutions. In the following day after the 24 hours, the ideas will be pitched to a panel of advertising professionals and clients, followed by a networking event. 

As Crash Campaign’s Creative Director, I was tasked with designing the graphics and editing the website to recruit students to participate. As a result, we had the largest turnout to date with more than 100 applicants and 10 advertising professionals on the panel of judges. Below are few examples of the work I produced, as well as pictures from the competition.